Gen. Stanley McChrystal’s Military Rules for Leading Your Business

In his book, he relates an entertaining anecdote from the airline industry. A baggage handler broke a musician’s $3,000 guitar, and the musician spent nine months working through the airline’s labyrinthine phone system to no avail. Finally he wrote a song about it, put it on YouTube and got more than 1 million views. The airline’s stock price fell 10 percent, costing shareholders more than $180 million, roughly 60,000 times the value of the original guitar.