Category Archives: Persuasion

WRITING TO PERSUADE

Trish Hall has the background to write a terrific book on persuasion. And indeed, she has done just that. As the former op-ed. page editor for The New York Times she knows what it takes to write in a compelling way.

Various studies are mentioned in the book. These do not impede there being ample feet on the ground wisdom that helps all writers to succeed at persuasive prose.