Will Willimon is insightful and has an ability to cut through a lot of fog:
Unfortunately, too often Christians have treated the modern world as if it were a fact, a reality to which we were obligated to adjust, rather than a point of view with which we might argue.
When we speak of reaching out to our culture through the gospel, we must be reminded that the gospel is also a culture. In the attempt to “translate” the gospel into the language of the culture, something is lost. We are learning that you have not said “salvation” when you say “self-esteem.” “The American Way” is not equivalent to “the kingdom of God.”
HT: Trevin Wax